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Tiziana Terranova, “Free Labor”
Tiziana Terranova, “Free Labor: Producing Culture for the Digital Economy”
Intro
NetSlaves + volunteers of AOL case – necessary backlash against the glamorization of digital labor
“The NetSlaves are not simply a typical form of labor on the Internet; they are also embody of a complex relation to labor that is widespread in late capitalist society”(99).
a provision of… »
Adam Arvidsson, “Brands: A Critical Perspective”
Adam Arvidsson, “Brands: A Critical Perspective,” Journal of Consumer Culture, Vol. 5(2): 235-258, 2005.
Intro
Value of brands in case of Martha Stewart
“it is meaning-making activity of consumers that forms the basis of brand value”(237).
Douglas Holt: “postmodern brand management” – offers brands as ‘cultural resources’; capitalizes on what consumers produce with those resources.
Naomi Klein (in No Logo):… »
Projects
